Image by Nischal Masand

PROJECT #002

VYAAPAARI

"Vyaapaari" in English means a business person. As the name suggest, the startup focuses on providing  with an online all-in-one website based platform to start, run and grow business.

Being a start-up, the client wanted me to come up with visual brand identities and their guidelines. Based on the quality of work, the client decided to get the brand’s website also designed by me.

BRAND IDENTITY GUIDELINES

LOGO MEANING

The logo consists of a Logo Mark and a Logo Type. The logo mark is minimal & traditional. It represents Indian traders of the late modern period. The logo is well crafted to visually represent the true cultural ethos of the Indians. The logo depicts an Indian with a turban on his head, a “tilak” (a mark worn by a Hindu) on his forehead and a pair of spectacles.

LOGO USAGE

1. PROPORTIONS

To ensure the logo is free from any visual

distraction elements, a minimum clear space has been defined. This clear space is very important to maintain the sanctity of the logo. The logo of the brand can be upscaled proportionately to any size.

2. COLOUR USAGE

Against a black or very dark color background, the logo should always be shown in white. Against a very light or a white background, logo may be shown in brand’s primary and secondary colors as shown or fully in black.

BRAND COLORS

COLOUR PALETTE

Consistent use of colors is vital for effective brand recognition. Colors for Vyaapaari have been carefully chosen to represent the brand identity. Deep Cerise symbolizes Indian tradition, innovation, and people with a growth mindset.

DEEP CERSIE

ICON SET

PRIMARY

#EC297B

R236 / G41 / B123

C1 / M95 / Y20 / K0

PANTON: STRONG RED U

TYPOGRAPHY STYLE

PROXIMA NOVA

primary. san serif

Consistent use of typography is

important for the brand. Proxima

Nova was selected as primary

typeface since it is a clean &

geometrical serif font.

Aa  Bb  Cc  Dd  Ee  Ff  Gg  Hh  Ii  Jj  Kk  Ll  Mm  Nn  Oo  Pp  Qq  Rr  Ss  Tt  Uu  Vv  Ww  Xx  Yy  Zz 

Aa  Bb  Cc  Dd  Ee  Ff  Gg  Hh  Ii  Jj  Kk  Ll  Mm  Nn  Oo  Pp  Qq  Rr  Ss  Tt  Uu  Vv  Ww  Xx  Yy  Zz 

0  1  2  3  4  5  6  7  8  9 

{*";&$^:!@#]

Aa

Bb

For brand communication,

visual brand items were

designed. The items tries

to captures a mood and a

feel that shows a unique and

accurate brand personality.

BRAND IDENTITY ITEMS

Brand Identity

GUN METTAL AND HOT PINK COFFEE MUGS

Background-08-08.jpg