

PROJECT #002
VYAAPAARI
"Vyaapaari" in English means a business person. As the name suggest, the startup focuses on providing with an online all-in-one website based platform to start, run and grow business.
Being a start-up, the client wanted me to come up with visual brand identities and their guidelines. Based on the quality of work, the client decided to get the brand’s website also designed by me.
BRAND IDENTITY GUIDELINES

LOGO MEANING
The logo consists of a Logo Mark and a Logo Type. The logo mark is minimal & traditional. It represents Indian traders of the late modern period. The logo is well crafted to visually represent the true cultural ethos of the Indians. The logo depicts an Indian with a turban on his head, a “tilak” (a mark worn by a Hindu) on his forehead and a pair of spectacles.
LOGO USAGE
1. PROPORTIONS
To ensure the logo is free from any visual
distraction elements, a minimum clear space has been defined. This clear space is very important to maintain the sanctity of the logo. The logo of the brand can be upscaled proportionately to any size.

2. COLOUR USAGE
Against a black or very dark color background, the logo should always be shown in white. Against a very light or a white background, logo may be shown in brand’s primary and secondary colors as shown or fully in black.

BRAND COLORS
COLOUR PALETTE
Consistent use of colors is vital for effective brand recognition. Colors for Vyaapaari have been carefully chosen to represent the brand identity. Deep Cerise symbolizes Indian tradition, innovation, and people with a growth mindset.
DEEP CERSIE
ICON SET
PRIMARY
#EC297B
R236 / G41 / B123
C1 / M95 / Y20 / K0
PANTON: STRONG RED U

TYPOGRAPHY STYLE
PROXIMA NOVA
primary. san serif
Consistent use of typography is
important for the brand. Proxima
Nova was selected as primary
typeface since it is a clean &
geometrical serif font.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9
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Aa
Bb
For brand communication,
visual brand items were
designed. The items tries
to captures a mood and a
feel that shows a unique and
accurate brand personality.
BRAND IDENTITY ITEMS


GUN METTAL AND HOT PINK COFFEE MUGS

