An interactive voice user interface kiosk
One of the ground-breaking systems used to maximise profit is the ability to order food without getting out of the vehicle. Although the method is effective, it has mostly remained the same. Through this project, I want to explore how the user may place an order by speaking to a voice assistant and how the entire experience could be made more enjoyable and user-friendly.
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UI designing and prototyping
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Developing kiosk's user interface
An interactive UI was developed for the kiosk keeping in mind the McDonald's brand identity guidelines
The drive thru VUI experience
Following is the journey map of a customer entering the drive thru and placing order using the VUI kiosk
VUI kiosk user flow
Developing a reward based system
Cue, craving, response, and reward are all necessary components of habit formation. Since students are constantly looking for internships and freebies (craving), I decided to develop a band-based system in which students would receive points depending on their grades (response). Each band has its own incentives, and the higher the band a student is in, the more rewards are unlocked. In order to spur them on to study more and earn a higher band, students may also check what band their classmates are in (cue).
Developing low fidelity user flow
Quickly ideating some low fidelity screens, iterating the layouts and developing a final user flow before developing high fidelity prototype.
Taking design direction
Developing a moodpboard to portray a mood and feel of calmness, hope, energy and positivity
Developing high fidelity screens
Based on identified user flow and taking inspiration from the moodpboard, high fidelity screens were developed
Because the user must engage with a screen rather than a person, the entire ordering process may be made more user centred. This can also assist minimise the issues that customers with a different mother tongue confront when placing orders, making the entire process faster and more efficient.